NOW

Context

Present. ran seven concurrent clients at peak — among them Pantone, Genesis Motors, Four Seasons, Cartier, Sequoia Capital and MyMochi (which I partnered with through its growth from $50M to $1B). NOW was the engine underneath: I designed and built it, applied machine learning to live behavioural data, and embedded it into client ecosystems.

What I built

• A collaborative multi-agent framework that turns an ideal-customer profile into a hyper-targeted audience from a 24k-topic taxonomy.
• Interactive D3 topic graphs — force-directed, radial and cluster layouts over the full taxonomy, with live search across 24k topics.
• A multi-step audience builder with boolean (AND/OR) filters and signal-frequency thresholds, plus a demographics and reporting suite.
• A service layer for 50+ activation integrations across ad networks, CRMs, CDPs and analytics.
• Built Pantone's entire post-acquisition sales platform as part of the same client work.

How it's built

A React 18 / TypeScript front end on Vite, with Redux Toolkit and Redux-Saga carrying the complex async flows of audience creation and integration sync. A Node/Express backend streams live signal updates over Socket.io, and the agent layer (coordinator, research and topic agents) is wired to the OpenAI SDK. Around a hundred TypeScript components, dark-mode throughout, and a data-visualisation layer built directly on D3 rather than a charting wrapper — because the topic graph is the product.

Outcome

A founder exit: the consultancy and its NOW platform were acquired in 2025. Documented client results ran to 90% reductions in customer-acquisition cost and 34% lifts in conversion.